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It is important to follow these guidelines when creating pages and editing content throughout the site.

The images we use, the content we present and the layout of our pages directly affect how our audiences perceive us. We want to present a consistent, well branded, easy to read and appealing site that inspires users to learn more about all we have to offer. How we craft pages and the words we use in our content will also directly impact whether our website meets accessibility guidelines and how our website is ranked by search engines.