The images we use, the content we present, and the layout of our pages directly affect how our audiences perceive us. We want to present a consistent, well-branded, easy-to-read, and appealing site that inspires users to learn more about all we have to offer. How we craft pages and the words we use in our content will also directly impact whether our website meets accessibility guidelines and how our website is ranked by search engines.
It is important to have consistency throughout the entire site, including the microsites that belong to specific offices. Don’t make users figure out a whole new language and layout for each office. If an issue arises where the current format can’t accommodate something your office needs to share, it should be elevated to the leadership team to figure out a way to make the site both consistent and functional.